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Global Electric Toothbrush Market Share Likely to Grow At a CAGR of 4% By 2030

The Asia Pacific Region is experiencing high demand for Electric toothbrushes.

According to Custom Market Insights (CMI), The Global Electric Toothbrush Market was estimated at around USD 3 billion in 2021 and is projected to witness a CAGR of 4% during 2022-2030, to reach around USD 4.2 billion by 2030. The report examines the Electric Toothbrush market’s drivers and restraints and their impact analysis. Also, the report mentions global opportunities prevailing in the Electric Toothbrush market.

Electric Toothbrush Market: Overview

The most recent technology in toothbrushes, electric toothbrushes, are used by people to clean their teeth and maintain a healthy oral environment. Electric toothbrushes are more effective in removing plaque left on the teeth than manual toothbrushes. As a result, several people now choose electric toothbrushes. 

 Growth Factors

The market share for electric toothbrushes will grow significantly due to rising global oral health issues and higher awareness of oral hygiene among people.

Furthermore, these toothbrushes help effectively remove plaque and calculus from the oral cavity compared to manual toothbrushes, reducing oral complications like gum disease and tooth decay. A notable trend is the introduction of smart toothbrushes with extra features. These, among other features, include Bluetooth, a camera, and Wi-Fi. They may share data on a person’s oral health and brushing habits with smartphones via Bluetooth and Wi-Fi.

Segmental Overview

The global Electric Toothbrush market is categorized into bristles, product type, technology, and end-user. The market is divided into rotational and vibrational, depending on the technology. Over the foreseeable period, it is anticipated that the rotational segment will dominate.

This can be explained by superior plaque clearance and gingivitis progression compared to sonic toothbrushes. Without losing cleaning effectiveness, rotating-oscillating toothbrushes lessen “tooth tickling.” Because rotating head brushes have a 3D cleaning activity that enables the brush head to adapt to the surroundings of the teeth, they are also recommended for people with sensitive teeth. Such a toothbrush rotates, spins, and vibrates in contrast to a manual toothbrush to more effectively rip up and eliminate plaque, resulting in the dominance of this segment.

The market is divided into two categories based on the end-user: adults and children. Because of the aging population’s growth, the stress that adults experience due to changing lifestyles, and the use of harmful products around the world, the adult segment is anticipated to dominate the market during the forecast period. Additionally, throughout the forecast period, increased customer awareness of oral hygiene and an uptick in dental issues are driving market demand for this application.

Regional Overview

The increased consumer awareness of personal hygiene, as well as rising per capita income and purchasing power, all contribute to the Asia Pacific market’s likelihood of being a developing worldwide market over the projection period. The fastest rate of growth, or CAGR, is anticipated for the Asia Pacific market.

The growing demographic knowledge and understanding of oral healthcare is an important factor boosting the Indian market for electric toothbrushes. The market for electric toothbrushes in China is also anticipated to grow due to a growing middle-class population, rising discretionary income, and rising healthcare costs. Increased brand familiarity has also been linked to the rising percentage of dental issues. 

Customers in developed economies are expected to maintain good orthodontic hygiene, and manufacturers will continue to develop updated products that address patients’ dental needs regarding cleanliness and brightness. Investors are drawn to this sector by the help provided by regional bodies, which is anticipated to support the regional market throughout the projected year.
Report Scope

Feature of the Report Details
Market Size in 2021 USD 3 Billion
Projected Market Size in 2030 USD 4.2 Billion
CAGR Growth Rate 4% CAGR
Base Year 2021
Forecast Period 2022-2030
Prominent Players Colgate Palmolive, FOREO, JSB Healthcare, Panasonic, Koninklijke Philips N.V., Procter and Gamble Co., Mornwell, Water Pik Inc., Shenzhen Risun Technology Co. Ltd, SONIC Chic, and Others
Key Segment By Bristle, Technology, Product Type, End-User, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Key Players Insights

Our market analysis includes a section specifically devoted to key players operating in the Electric Toothbrush market. Our analysts overview each player’s financial statements, product benchmarking and SWOT analysis. The competitive landscape section includes key development strategies, market share analysis, and market positioning analysis of globally mentioned competitors. 

Some of the prominent players

  • Colgate Palmolive
  • JSB Healthcare
  • Panasonic
  • Koninklijke Philips N.V.
  • Procter and Gamble Co.
  • Mornwell
  • Water Pik Inc.
  • Shenzhen Risun Technology Co. Ltd
  • SONIC Chic

The global Electric Toothbrush market is segmented as follows:

By Bristles

  • Soft bristles
  • Nanometer bristles

By Technology

  • Vibrational
  • Rotational

By Product Type

  • Battery-operated
  • Rechargeable

By End-User

  • Adults
  • Children

On the basis of Geography

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

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